L’Oréal Canada has launched an open innovation challenge. For this challenge, L’Oréal Canada is collaborating with Bonjour Startup Montreal to find and collaborate with innovative Canadian startups to revolutionize beauty using novel technology.
 
“With this new open innovation challenge, we want to co-create the future of beauty. New technologies will be pivotal to define the beauty experience and services of tomorrow,” said Frank Kollmar, president & CEO of L’Oréal Canada. “The crisis has accelerated the trend to a seamless digital world for consumers, retailers and brands. We want to collaborate with creative talent and tomorrow’s entrepreneurs who are leading this exciting transformation of the beauty industry.”
 
“Engaging consumer experiences are the cornerstone of our digital acceleration at  L’Oréal Canada. There is no better place to find innovative solutions, and explore new technology than in Canada, which has a very special, connected, and collaborative start-up ecosystem with some of the best talent in the world,” added Roberto Beredo, CDO of L’Oréal Canada.
 
L’Oréal Canada is looking for startups to provide innovative solutions in three specific fields of application:
 

1. E-commerce acceleration
2. Tech for good
3. New channels and business models